ASICS global positioning statement, SOUND MIND, SOUND BODY has been at the heart of the brand since its inception in 1949. ASICS founder Kihachiro Onitsuka recognised the mental health benefits of exercise in young people in post-war Japan.

Credits:

Clients: Caroline Fisher / Gary Raucher

Creative Director: Neil A Dawson

Concept Creator: Paul Hodgkinson

Designer: Mike Watson

Production Company: The Hub London