BAG OF INSPIRATION 1, 2 & 3

BOI 1

Promotional magazine for ad agency Ogilvy. Took a tongue-in-cheek look at creativity. This issue provided the reader with a write-on pillowcase, just in case a great idea woke them in the middle of the night. Distributed across the world to bookshops and art galleries this magazine sold for £19.99. The Bag of inspiration series has so far generated over £2million in positive PR for the Ogilvy group.

BOI 2

The second issue of the tongue-in-cheek magazine series suggested that a messy office is creative office. It provided the reader with a faux working-in-a-shithole-makes-you-brilliant philosophy and some easy-to-use pages of self-adhesive trash stickers to stick around the workplace.

BOI 3

The third issue of this magazine took the form of a 12” vinyl. It celebrated the strong connection between alcohol and creativity by combining the language of music with the language of the pub.
An edition of 1000 albums were created, each was decorated with a unique cover illustration and included a set of instructional beer mats. The entire edition sold out in a matter of days.