COMFORT

The Secret Life of Clothes

We worked on the re-launch of Comfort’s new brand platform ‘The Secret Life of Clothes’, inventing and bringing to life numerous clothes characters. In the end we had so many characters and stories we abandoned the idea of a traditional print campaign for something smarter and much more cost effective: we bought a comic strip section amongst all the other cartoons in a popular daily newspaper and ran a different one every day for 100 days.

Illustration Jon Morgan